| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-501-023 | The New Beetle | Lal, Rajiv | Marketing | Marketing Management( 724 M4100 ) |
| 2 | 9-501-038 | TiVo | Wathieu, Luc;Zoglio, Michael | Marketing | Marketing Management( 724 M4100 ) |
| 3 | 9-507-006 | Disney Consumer Products: Marketing Nutrition to Children | Bell, David E.;Winig, Laura | Marketing | Marketing Management( 724 M4100 ) |
| 4 | 9-704-425 | Strategic Inflection: TiVo in 2003 (A) | Yoffie, David B.;Yin, Pai-Ling;Darwall, Christina | Other | Marketing Management( 724 M4100 ) |